Director, GTM Performance
& Growth Strategy. Fiat Growth

About your experience.

10+ years of experience in growth, performance marketing, or go-to-market strategy, including meaningful client-facing leadership experience. Consultancy or agency experience is strongly preferred.

Demonstrated success owning full-funnel growth systems across acquisition, conversion, and lifecycle marketing, including channels such as Meta, Google, YouTube, LinkedIn (bonus: TikTok and programmatic).

Proven experience defining ICP segmentation, value propositions, and messaging frameworks, and translating strategy into creative and campaign briefs that drive measurable performance improvements.

Deep commercial fluency with CAC, LTV, payback periods, attribution, incrementality, and forecasting pipeline/revenue impact.

Experience setting channel strategy, budget allocation, and experimentation roadmaps across multi-channel growth programs.

Strong familiarity with modern growth and analytics tools such as GA4, Looker/Data Studio, Excel/Sheets, HubSpot/SFDC, Segment, Unbounce/Webflow/Instapage, Optimizely/VWO, AppsFlyer/Adjust, Amplitude/Mixpanel, and major ad platforms.

Experience mentoring growth marketers, analysts, or channel specialists.

Highly desirable: experience in financial services, fintech, insurtech, or crypto, including familiarity with platform policies and regulated marketing environments.

Exceptional communicator with the ability to facilitate strategic discussions with founders, executives, and cross-functional teams.

About you.

• You think like an owner and operate with commercial accountability
• You're comfortable moving between strategy and execution, helping clients define the plan and ensuring the work gets done
• You enjoy mentoring other operators and helping teams improve how they think about growth
• You are structured and analytical, but pragmatic; you move forward even when data is imperfect
• You thrive in environments where problems are ambiguous and where growth strategy must evolve quickly
• You're energized by working across multiple companies, industries, and business models

What you'll do.

• Lead a portfolio of client engagements as the primary strategic partner, setting goals, growth roadmaps, performance targets, and communication cadence
• Define GTM foundations for clients, including ICP definition, segmentation, value propositions, messaging architecture, and growth strategy
• Own performance marketing strategy across the funnel, including channel mix, budget allocation, testing frameworks, and optimization strategy
• Guide conversion rate optimization and experimentation programs, diagnosing funnel drop-offs and prioritizing experiments across landing pages, creative, and user experience
• Ensure strong measurement infrastructure and performance reporting to help clients understand attribution, incrementality, and the true drivers of CAC and revenue growth
• Partner closely with creative, content, product, and data teams to ensure alignment between messaging, creative output, and user experience
• Mentor and develop members of the Fiat Growth team while helping improve internal playbooks, frameworks, and operational systems
• Contribute to new business efforts, including scoping engagements, supporting pitches, and helping prospective clients understand growth opportunities
• Serve as a trusted advisor to founders and executives navigating complex growth challenges

What you'll get.

• The opportunity to work alongside and have a meaningful impact on some of the most innovative companies in fintech and beyond
• Ownership not just of a channel, but of full-funnel growth systems and market traction
• Exposure to multiple business models, customer segments, and growth strategies
• Competitive salary and performance-based bonus
• 401(k) with company match (Traditional & Roth options)
• Medical coverage (HMO/PPO) covering 100% for employees and 80% for families
• Mental health services, One Medical, HSA contributions, FSA plans, PerkSpot, life insurance, global travel insurance, commuter benefits, and financial wellness resources
• Flexible time off

Requirements.

• Bachelor's degree or equivalent practical experience
• 10+ years of experience in growth, marketing, or go-to-market strategy with 5+ years leading strategy, budgets, or client engagements
• Demonstrated track record improving CAC efficiency, conversion rates, and revenue growth through systematic experimentation and optimization
• Experience leading cross-functional teams or mentoring growth operators
• Comfort operating in a remote, distributed environment while managing clients and internal stakeholders
• Bonus: experience working inside high-growth startups, venture-backed companies, or regulated industries

How we hire.

We hire the best talent we can find, which means actively seeking a diversity of beliefs, backgrounds, education, and ways of thinking. We strive to build an inclusive culture where differences are celebrated and leveraged to inform better design and business decisions.

We are committed to equal opportunity regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital or domestic partner status, sexual orientation, or any other basis protected by local, state, or federal laws.